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Windows Phone Was a Response to Apple’s iPhone

Josh Ong, reporting for AppleInsider:

Microsoft’s head of software design for Windows Phone has admitted that the company completely redesigned its mobile operating system platform as a response to Apple’s iPhone and the “sea change” it created in the industry.

Joe Belfiore, one of the first engineers brought to the new Windows Phone team when it was formed, made the comments in an interview with The New York Times.

“Apple created a sea change in the industry in terms of the kinds of things they did that were unique and highly appealing to consumers,” he said. “We wanted to respond with something that would be competitive, but not the same.”

According to the report, “once the iPhone exploded into the marketplace, Microsoft executives knew that their software, as designed, could never compete.” In December 2008, Microsoft’s then head of mobile engineering called a meeting to decide the fate of its aging Windows Mobile software. Seven hours later, Myerson and his team decided to scrap the OS and start again from scratch.

One could argue extremely cogently that everything that has happened in the last five years in the mobile market was in response to the iPhone.

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