A Video Tour of 37Signals’ New Office

I’ve always loved architecture, even though I can’t draw or model myself out of a paper bag.  In particular, I love to see how other people work: the choices they make to enable them to be creative, think and do their jobs.  You can go read about micro-setups like what computers and tools folks use on The Setup, but to me it’s even more interesting when you expand it to the office environment.

37Signals, a SaaS-based B2B offering for information sharing and collaboration, recently moved into new offices.  If you know anything about this company, you know they’re all about smart technology and have a progressive management style.  Their new offices reflect their business identity perfectly.  I love the decisions about materials and lighting, especially how to share the influx of natural light.  Very smart.


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