Thought-provoking and spot-on post by Amber Riviere over at Web Worker Daily:
Yesterday, I read the “Unconventional Guide to the Social Web,” and although I found a lot of useful information in it, one quote has stuck with me since reading it: “Your blog is your mothership. Don’t neglect it for lesser tools.”
This is an important thing to keep in mind when marketing your business online. There are tons of ways to build a web presence, including a variety of social media and networking sites, but nothing is as important as your blog.
Maintained correctly, your blog is the one tool that will get you the most traffic, and it’s the tool over which you have the most control. If you set out with the intention of posting three to five times per week, within a year, you will begin seeing significant activity around your site. Within two to three years, you could easily be an authority in your particular niche.
I am physically incapable of agreeing with this more. Since the first few months of this blog’s life, we have multiplied monthly traffic by a factor of over 20x. We generate more discussions, more relationships and more opportunity via providing good content to our readership than trying to direct them to static marketing web pages. In fact, this blog considerably outperforms our main website, which is to be expected when a blog is active, relevant and (hopefully) entertaining.
I will say something that I don’t say enough: if you would like to talk to us, ask us a question, or simply drop us a suggestion for something you’d like to see us write about, here’s the easiest way. We get to every email, and we love hearing from you.
Thanks for your readership and support. We’re honored, thrilled and flattered more than you can possibly fathom.Tags: blogging, communications, customer relations, Marketing, social media, Web 2.0 Posted by