It’s Called epMotion

Eppendorf develops products and systems for use in life-science laboratories worldwide.  By any measure, you’d think this is not the sort of company that would have serious marketing chops.

But you’d be wrong.

For its latest product, Eppendorf spent significant money on a viral video that is doing exactly what it was designed to do — make its rounds via word-of-mouth and the social web.  It’s linked everywhere right now, and this post just adds one more node to the pile.

Here you have a company that sells and messages to a scientific community Purple Cowing something so remarkably well that it’s a perfect illustration of how you can really get a product/company/service name to spread.  It’s cheesy and campy, and that’s what people love about it.  No brochure, web page, or whitepaper could ever cast such a wide net.

I don’t know what epMotion is, but that’s not really the point.  The name is out there en masse.

Just because you work in what’s perceived to be a dry or conservative industry doesn’t mean you can’t have some fun.

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